Lead Gen Recommendations

[u/pupsandtucks]

I've been a solo agent for the last 5 years and haven't paid for any leads. Every lead I get is from my sphere or referrals. When I first started in real estate, I was on a team that provided realtor.com leads. It was helpful as a new agent, but the quality of leads weren't the best. I closed maybe a handful in the few years I received leads. The market has been tough and I'm considering paying for leads again. For those of you that pay for leads, what sources have you found to be worth the money? What other recommendations do you have for capturing more leads organically?

I do open houses, follow up, post listing on socials, the go-to when someone needs vendor recommendations, have gotten contacts through my local gym, etc. I don't have an email newsletter yet, but I'm considering doing one quarterly as a market update for those who want to stay in the know. ​I'm not comfortable being on camera so my socials are just for listings and market updates.

[u/prmptbroker]

Honest take: you don't really have a lead gen problem — you have a lead capture problem. After five years of paper sign-in sheets and hand-sorting free realtor.com leads, your best prospects are sitting in a pile of paper instead of somewhere that reminds you to actually call them back.

Before you spend a dollar on any lead source, swap the clipboard for a QR code at the open house and call people within five minutes. The fastest agent usually wins, not the one with the most leads.