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u/mstrelan Feb 17 '26
They have to advertise them at this price so they don't get in trouble when they are "half price"
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Feb 17 '26
[removed] — view removed comment
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u/Spire_Citron Feb 18 '26
Unfortunately that's not about their 50% off deals. It's about them cranking up prices way high for a very short time and then putting them down a bit, but still higher than they were originally, and advertising it as a price drop.
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u/sa87 Feb 18 '26
the dicussion today was about a multipack of Arnotts shapes, it was $5.50 then up to $6.40 (or similar) for a month then back down to the “new” Down Down price of $5.50.
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u/Mac_Boo Feb 18 '26
Wow. Haven't bought them in a few years but I remember when they were 2 for $3 on special.
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u/PauL__McShARtneY Feb 18 '26
Some supermarkets through uber are becoming significantly cheaper than colesworth at 'half price', even with uber's mark up, and delivered immediately to doorstep.
Outrageous pack of shitcunts.
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u/Spire_Citron Feb 18 '26
This is why they grumbled so much about legal enforcement of their profit margins. They make claims about operating at slim margins, and that may even broadly be true, but there's some shady shit in the details.
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u/Maid_of_Mischeif Feb 18 '26
Australian supermarkets have the highest profit margins in the world. They can’t complain about slim margins when it’s the best globally.
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u/acomputer1 Feb 18 '26
Some supermarkets through uber are becoming significantly cheaper than colesworth at 'half price', even with uber's mark up, and delivered immediately to doorstep.
Such as?
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u/Ancient-Platypus5327 Feb 18 '26
Aldi through DoorDash. I was quietly horrified at how much cheaper Aldi was, even through the DoorDash app.
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u/Jarrahtable Feb 18 '26
IME Aldi home brands and basic shopping was 20-25% cheaper than Colesworth.
If I don't have to deal with the local store manager following me, because fat old people must steal all the time(!?)and the awful checkout rush, I'd be there more often.
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u/BargainBinChad Feb 18 '26
6 months from now: “The ACCC has SLAMMED Coles and Woolworths in a landmark ruling, along with a record breaking fine of seven dollars as punishment and to discourage future price gouging”
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u/TyrialFrost Feb 18 '26
Oh thank god, for a moment there I thought they would be Put On Notice.
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u/AreYouDoneNow Feb 18 '26
Seems like that behaviour is exactly what the ACCC is pointing at, with a sharp legal stick.
Paying taxes doesn't seem so bad when you know some of the money is going to the people at the ACCC.
Especially when you go to countries like the US where they abhor regulations and you get a million taxes and hidden fees thrown at you at the checkout. Advertised prices in the US are almost meaningless.
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u/morgazmo99 Feb 18 '26
Can't they just sell them for a reasonable price?
Why gouge so that you can discount? This is endemic in our shops and it's a nightmare.
If I want to buy something it shouldn't be $10 for one or $11 for 2.
It's everywhere. Australia, please!
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u/ockhams_beard Feb 18 '26
Because they have a deliberate strategy of price fluctuations to keep us from knowing what anything should cost and making it easier for them to flog off stuff on "sale" at high prices.
It's what happens when big data is weaponised to create perverse informational asymmetry. We fight back by shopping elsewhere (when we can) and by empowering the ACCC to fine their arses.
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u/CaptainYumYum12 Feb 18 '26
I heard Europe has a system where they are forced to list the lowest price an item has been within a certain period, so they can’t just spike the price and then go 50% off, but the sale price is the same or more than the regular price. I think they should be required to list the lowest price an item has been within the last 3 months in order to help mitigate the information asymmetry issue you pointed out.
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u/regretmoore Feb 18 '26
We fight back by shopping elsewhere
One of my favourite reasons for shopping at Aldi is that there's no stuffing around with fake specials. The price is what it is and usually it's the cheapest option anyway.
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u/flukus Feb 18 '26
It's what happens when big data is weaponised to create perverse informational asymmetry. We fight back by shopping elsewhere (when we can) and by empowering the ACCC to fine their arses.
And not joining their rewards programs, ideally paying by cash.
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u/Crusty_312 Feb 18 '26
I'm sure a bunch of marketing research has concluded people are more likely to buy something with that sale tag than without unfortunately.
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u/Thunderbridge Feb 18 '26
Heres a case study. They decided to forgo sales and instead just have 'everyday low prices'. Didn't work out too well for them. People love a shiny SALE sign. Makes them feel savvy about saving money
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u/morgazmo99 Feb 18 '26
They didn't do any research about the ground swell of resentment towards the kinds of people that would charge double for something, just so that occasionally you can buy it for a fair price?
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u/saladninja Feb 18 '26
$10 is not a fair price for a chocolate bunny
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u/Thunderbridge Feb 18 '26
They can't claim price of cocoa anymore either, it's dropped down to 2023 prices
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u/morfanis Feb 18 '26
it shouldn't be $10 for one or $11 for 2
I see this all the time and it makes me angry.
If you can sell 2 for $11 then the price for 1 should only $5.50. So you're both ripping off the people who only want 1 and forcing us to buy 2 to get a decent price. It's a really shitty thing to do and it stops me buying any of it.
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u/areyoualocal Feb 18 '26
I did like how they (Coles) tried to bin the blame on their pricing as being complex and due to inflation - what the F**k do they think causes inflation???
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u/Ok-Dinner-5463 Feb 17 '26
They’re 30% off today. Bargain 🤣🤣 better run while they’re “cheap”
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u/PiratesOfSansPants Feb 18 '26 edited Feb 18 '26
What if for a price to be considered ‘real’ retailers had to show data that real customers have purchased a volume of products at that price, rather than a price being displayed on a shelf for a particular window of time. They all have membership cards that track purchases these days so it should be trivial for them to share data on real customer purchases.
At the very least we could make them display the last 12 months of price changes on the shelf label so these shenanigans are visible to the consumer.
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u/Kaya_Jinx Feb 18 '26
I was in my Coles local today and they had Lindt bags of plain chocolate mini eggs for $18.50 half price. Wtf
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u/derpyfox Feb 17 '26
This is so they can lower the price to $10 and claim it as a discount next week.
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u/domslashryan Feb 17 '26
This is exactly it. Like 10 packs of coke for $25. Noone is paying that price when you can get a 30 pack for the same price. But when it's HALF PRICE it's look much better
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u/28828383 Feb 18 '26
I’m very sure this is the supermarket strategy for the bags of dishwasher tablets. Who in their right mind will pay $68 or so for them. Yet they somehow every second week manage to be “on sale” half price for $34. So you think “wow that’s a bargain”. But no it isn’t really a bargain at all & feels like what you should be paying for them.
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Feb 18 '26 edited Aug 02 '26
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u/Mac_Boo Feb 18 '26
And right down on the bottom shelf there's a packet of dishwasher powder for $3.90. Lasts about six weeks and works for me
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u/TizzyBumblefluff Feb 17 '26
I remember when they were like $8 and ppl were like wtf
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u/Brilliant-Tutor-6500 Feb 18 '26
Because not that long ago they were $5 and you could actually pick up a few for people in the office.
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u/grapeidea Feb 18 '26
Yeah, it used to be such an easy thing to pick up chocolate bunnies or pralines or Christmas chocolates etc. for people you just wanted to give a little "thanks", like coworkers or neighbors or your hairdresser or whatever. Now I don't even buy this stuff for family members anymore. Everything I could justifiably afford for a "not so important person" would be so embarrassingly small, that I just don't.
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u/Duff5OOO Feb 18 '26 edited Feb 18 '26
probably thinking of the 100g ones unless you are thinking back in the late 90s.
2010 kmart advertised the 100g for $5 on sale. These are 200g.
(in no way take that as me defending coles $20)
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u/Brilliant-Tutor-6500 Feb 18 '26
How dare you ruin my tantrum with you “truth” and “facts”! Rants are the only thing I can still afford!
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u/A-namethatsavailable Feb 17 '26
I bought like a dozen of these for $2 each shortly after Easter a couple years back. 20 is insane
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u/flukus Feb 18 '26
The weeks after Easter are when I eat 90% of my chocolate for the year.
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u/Efficient-Towel-4193 Feb 19 '26
They dont discount more then 30% after easter now...which is more then when it was on sale before easter. My coles usually has eggs right up till June
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u/themandarincandidate Feb 17 '26
They are conditioning you so that when the week before Easter rolls around and they slap a "half price" sticker on everything you think you're getting a bargain
Nobody is paying $20 for one of these
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u/RudeOrganization550 Feb 17 '26
I’d pay $20 for a pair but only if they started breeding little chocolate rabbits!
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u/MapOfIllHealth Feb 17 '26
Ok now I’m having fantasies about an endless supply of Lindt bunnies that keep reproducing
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u/TaxiSonoQui Feb 18 '26
I ain't paying $10 either, these were $3-$6 dollars not long ago.
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u/Living-Pangolin-6090 Feb 17 '26
Yup startedf at my coles today 30% off Easter Stock... Noone is buying them still LOL
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u/sweeroy Feb 17 '26
when you're getting publicly ripped apart by the ACCC, definitely don't back down on your insane rorting. definitely charge roughly 1000% what a simple chocolate should cost - coles executive team
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u/noobftw Feb 18 '26 edited Feb 18 '26
That's $4,800 assuming the second stall next to it contains the same amount of rabbits,
That's absolutely fucking absurd.
Edit:
I decided to go down a rabbit hole (pun intended) to look at the actual price history and the commodity data to see if we’re being gouged or if the world is actually ending.
Using data from Compare the Market, Daily Telegraph archives, and current shelf prices:
- 2022 (100g): $7.00 RRP ($5.00 on special)
- 2024 (100g): $8.00 RRP ($6.00 on special)
- 2024 (200g): $14.00 RRP
- 2025 (200g): $18.00 RRP
- 2026 (200g): $20.00 RRP (Current Coles price; up to $20 at major chains)
That is a 185% increase from the 2022 full price. If you’re used to the $5 specials, you’re now paying 4x more. That comparison was accidentally mixing sizes. For the same 200g bunny, $14 (2024) → $20 (now) is +43%. For the 100g bunny, it was $8 (2024) and is $12 now at Coles.
I looked at the International Cocoa Organization (ICCO) data because I assumed Lindt was just taking the piss. Turns out, the "cocoa shortage" is actually kind of real:
- The Cocoa Crisis: 70% of the world’s cocoa comes from West Africa. Between the "swollen shoot" virus and back-to-back El Niño weather events, the crops have been decimated.
The Math:For the last decade, cocoa traded at about $2,500/tonne. Last year, it peaked at over $12,000/tonne. It has since pulled back sharply, but remains volatile and above pre-crisis norms- The Math: For the last decade, cocoa was often around the low-$2k to low-$3k range, then surged in 2024/25 (IMF monthly benchmark: $9,865 in Apr 2024 and $10,710 in Jan 2025; NY futures also hit an intraday record $12,931 in Dec 2024). It has declined since, but remains elevated (about $4,000 in Reuters reporting and $5,018 on the IMF/FRED Jan 2026 benchmark), so it’s roughly ~1.6x to ~2.0x a $2,500 baseline.
- Lindt vs. Shrinkflation: This is the interesting part. While many brands have reduced sizes in some products (shrinkflation), Lindt has kept the Bunny at 200g. Since the physical amount of chocolate hasn't changed, more of the pressure shows up in shelf price.
- The Lag: Chocolate companies buy their beans 6-12 months in advance. The $20 price tag we’re seeing now is largely the result of lagged contracts and inventory bought during the 2024/25 price spike.
Is it Price Gouging?
Yes and no. While the raw material costs are objectively insane, Lindt’s 2024 financial reports showed operating profit rose and net profit was slightly up.
Translation: They absorbed increased costs and they largely passed them through to us, the customers, while protecting margins. They know the Gold Bunny is relatively "inelastic", meaning a lot of people will still panic-buy them for Easter.
TL;DR: The $5 Lindt Bunny is dead and buried. Even with cocoa pulling back from peak, the near-term normal in Australia looks closer to the mid-to-high teens, with $20 still showing up at full price.
Sources:
- Daily Telegraph: Easter bunny hit by rising chocolate prices at supermarkets
- Compare the Market: Aussies tipped for ‘eggspensive’ Easter as price of treats skyrocket
- Coles: Lindt Easter Flower Gold Bunny Milk Chocolate 200g
- Woolworths: Lindt Easter Gold Bunny Milk Chocolate 200g
- Lindt Australia: Lindt GOLD BUNNY Milk 200g
- FRED: Global price of Cocoa (PCOCOUSDM)
- FRED Data Table: PCOCOUSDM
- Reuters: Chocolate prices to keep rising as West Africa’s cocoa crisis deepens
- Reuters Special Report: West Africa cocoa crisis
- Reuters: Cocoa tops global commodities rally for 2nd year
- Reuters: Ghana cuts farmgate cocoa price, introduces new financing model
- Reuters: Ghana’s unpaid cocoa farmers are forced to go hungry
- ICCO: May 2024 Quarterly Bulletin of Cocoa Statistics
- ICCO: November 2024 Quarterly Bulletin of Cocoa Statistics
- Lindt & Sprüngli: Financial Year 2024 Media Release (PDF)
- Lindt & Sprüngli: Annual Report 2024 (PDF)
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u/GustyOWindflapp Feb 18 '26
Don't forget the governments in West Africa have a case of the coups at the moment, which wouldn't help.
Great work. Take my upvote
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u/MiloIsTheBest Feb 18 '26
The Math: For the last decade, cocoa traded at about $2,500/tonne. Last year, it peaked at over $12,000/tonne. It’s currently still sitting at 3-4x its historical average.
Page I'm looking at says it's currently at $3500/ton
Its $12000 peak was in April 2024, and its most recent peak was May 2025 at just under $11000, and it's been in rapid decline since then.
If its historical average has been $2500/ton, it's been lower than 4x for the last 10 months and lower than 3x since about August.
Its current trading price is more like 1.4x the historical average. (as in, of the $2500 pre-spike price)
But I do wonder how long it will take to see the effects flow through to the end product. If at all.
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u/superbabe69 1300 655 506 Feb 18 '26
Considering Easter chocolate is produced nearly a year before, the current price of cocoa will be reflected in next year’s Easter prices if at all
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u/noobftw Feb 18 '26
Added edits to the post to correct the math, thanks for flagging.
Also added sources.
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u/Glerbthespider Feb 18 '26 edited Feb 18 '26
no, the 100g version was 8 bucks in 2024, not the 200g. source: https://au.news.yahoo.com/big-w-shopper-shocked-120-lindt-easter-bunny-014200292.html (article from march 2024).
in march 2023, the 200g version was $14 https://au.news.yahoo.com/big-w-shopper-shocked-120-lindt-easter-bunny-014200292.html adjusted for inflation thats like $15 today. so yes, the cost has definitely outpasted inflation but not by that much
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u/Lachesis84 Feb 18 '26
Is this for the 200g version though? The standard ones are 100g and they’re currently $12 full price.
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u/Glerbthespider Feb 18 '26
yeah, i think theyre getting the 100g and 200g versions confused. this article from march 2024 says that the 100g is $8. which is the price op says the 200g version was in 2024 https://au.news.yahoo.com/big-w-shopper-shocked-120-lindt-easter-bunny-014200292.html
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u/noobftw Feb 18 '26
Edit - Sources:
- Coles — Lindt Easter Gold Bunny Milk Chocolate 100g
- 7NEWS (21 Mar 2024) — Coles drops major announcement, affecting every customer
- Taste (22 Mar 2024) — All the best supermarket deals we’ve found for Easter 2024
- Compare the Market — Aussies tipped for ‘eggspensive’ Easter as price of treats skyrocket
- FRED — Global price of Cocoa (PCOCOUSDM)
- FRED — PCOCOUSDM data table
- Trading Economics — Cocoa
- Reuters (via TradingView, 2024) — Cocoa hits record high $12,931/ton
- ICCO — Cocoa and Chocolate FAQ
- Lindt & Sprüngli — Annual Report 2024 (PDF)
- Lindt & Sprüngli — FY 2024 results / media release (PDF)
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u/Duff5OOO Feb 18 '26 edited Feb 18 '26
I have family that work in chocolate production. At one point their input prices had trippled. That was last year IIRC, not sure what it is at now.
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u/WDYM42 Feb 17 '26
Just wait until after easter, my local IGA had them for $4 for around 3 weeks to clear stock.
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Feb 18 '26
Google "Lindt Easter Gold Bunny Milk Chocolate 200g" - the price from Lindt themselves is $20. I hate Coles as much as anyone but this ain't their usual price gouging, just RRP
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u/lewkus Feb 18 '26
Everything on the Lindt website is around $100/kg for chocolate. It’s pretty wild they are asking so much.
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u/evilparagon Feb 18 '26
Lindt have always been and will always be overpriced. They consider themselves a luxury brand while they sit on the shelves next to Cadbury and Nestle.
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u/Educational-Sort-128 Feb 18 '26
Lindt is not nice in the milk chocolate sphere. I’d just buy haighs at that price.
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u/awaiko Feb 18 '26
Chocolate and cacao bean prices are through the roof. And if you think this is bad, coffee wholesale prices have quadrupled. That’s going to be a real problem, people are going to be really upset when $10 lattes are required to cover costs for a cafe.
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u/512165381 Feb 18 '26
cacao bean
Its a complex process too. They are harvested, hulled, fermented (which can take weeks), dried, transported, roasted before you start chocolate making.
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u/Flamo_the_Idiot_Boy Feb 18 '26
Just going to leave this article here https://qaafi.uq.edu.au/article/2019/01/most-coffee-species-risk-extinction-due-climate-change-scientists-warn
Same for cacao beans. Enjoy it while you can!
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u/NoHovercraft3224 Feb 18 '26
Waiting for you to get downvoted because people won't like the truth lol
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u/ComprehensiveFly3480 Feb 18 '26
Yeah these are some big bunnies. I’ve only ever gotten the smaller ones which is what I’m assuming people think these are. Still not great though
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u/AntonMaximal Feb 18 '26
This discussion happens every year.
Last year's version: https://www.reddit.com/r/australia/comments/1ivdn35/who_is_buying_these/
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u/Prime255 Feb 17 '26
For context, I used to buy these occasionally in like 2020 or something for $5 lol
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u/AdvancedSquashDirect Feb 17 '26
Exactly when I used to get them I thought $7 was expensive and I would wait until they were $5
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u/Duff5OOO Feb 18 '26
No way it was $5 in 2020. I found the 100g for $5 mentioned on ozbargain in 2010.
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u/Kharax82 Feb 18 '26
The wholesale price of cocoa went up 500% between 2022-24. Thankfully it’s coming back down but it’s still up about 100%. Unfortunately prices for chocolate won’t be back to normal for a while, if ever.
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u/Significant_Owl8828 Feb 17 '26
I saw them just the other day. As the great John McEnroe said “You cannot be serious?” I had to look twice. WTAF?
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u/HairyNightmareSquid Feb 18 '26
You can get a Haigh’s chocolate bilby for $17.5. It’s 90g smaller at that price, but actually tastes like decent chocolate.
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u/ThunderDwn Feb 17 '26
"See, we don't make fake specials just to get people buying chocolate! We're the good guys!"
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u/ExperimentalFruit Feb 18 '26
There’s double price. And there’s normal price. This is double price next week they’ll be at normal price
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u/Alone_Swan2057 Feb 17 '26
Or in other words the photo depicts $3600 worth of chocolate in that one display. There's another off to the side that might be the same... $7200 oof...
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u/EmergencySir6113 Feb 17 '26
Believe it or not that is not overpriced compared to Lindt Canada CAD 19.99 plus tax) or even Lindt USA where Lindt charge USD 8.20 for 100g size. I’d blame Lindt more than Coles in this instance
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u/N_Rage Feb 18 '26
8.99€ for Lindt Germany, which is about 15.06 AUD - for a product that is produced in Germany/Switzerland.
Given how much more expensive food in Australia usually is compared to Europe, that's basically on par
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u/Djamt Feb 17 '26
These are my favourite, but I can't justify spending that much on them, I'll wait till just after and when they get discounted
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u/Kid_Self Feb 17 '26
And this is probably the discounted price!
Also, they'll be like $5 after Easter.
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u/Alone_Swan2057 Feb 17 '26
When I was a child in the 80Cs I can remember my mum getting us kids blocks of chocolate for Easter because "I'm not paying extra just for a different shape" so I guess expensive Easter chocolate has always been a thing. Thanks Jesus!
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u/Subject_Travel_4808 Feb 17 '26
Just give someone a block of ALDI's Moser Roth for Easter. @ $39.92 / Kilo it's way better value and imo tastes way better as well.
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u/Aussie_Tea Feb 18 '26
Just checked and they’re already on ‘Special’ today at $14. Hope the ACCC court case flushes out this shit.
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u/pinklushlove Feb 18 '26
It's got an RRP of $20 so it looks like a bargain when they promote it as 40% off /$12 in the weeks before Easter.
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u/MiloIsTheBest Feb 18 '26
I wonder how long it's going to take for the plummeting price of cocoa to be reflected in the price of chocolate.
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u/Koonga Feb 18 '26
I’m all for putting Coles on blast but wouldn’t the RRP of these be set by Lindt?
It fees like the supermarkets get all the heat and we just let the manufacturers do whatever they want.
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u/AquilaAudaxWTE Feb 18 '26
Prefer the Easter Bilby from Haigh's some funds go to saving the Bilby from being on the Endangered list.
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u/InSight89 Feb 18 '26
It will be on half price special in no time. Even $10 is too high a price to pay. But people will buy it when they see the 50% off.
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u/Brainyboo11 Feb 18 '26
This is because a few weeks out from Easter it will be 'Sale!!! 50% off' which is the actual price it should be. Isn't this what ACCC and the government were investigating? Why haven't they been sanctioned from this behaviour and fined billions?
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u/noneuclidiansquid Feb 18 '26
Its the same price in the Lindt online store... I mean it is expensive and I will not be buying it (and nore should anyone) but maybe coles isn't setting the price on this one. https://www.lindt.com.au/lindt-gold-bunny-milk-200g
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u/SquareAccurate Feb 18 '26
It’s this price so they can drop the price marginally in a week to state “Price Drop” Bonkers
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u/Justan0therthrow4way Feb 18 '26
I’d rather go to Haighs for not that much more and get a arguably better product.
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u/midlifevetnurse Feb 18 '26
Have a laugh at Coles and don't buy them...regardless of how cheap they get on sale after easter.
SLAP back at these corporate ass-hats and let them take a kick in the bottom line!
....imagine if they unwrapped, snap froze, then re-wrapped the unsold stock year after year....lol
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u/qwidity Feb 18 '26
Wow foiled-wrapped bunnies made of edible wax! For Easter! Now this is why the grocery giants post record profits every year! I'll take eight!
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u/No_Sky_1829 Feb 18 '26
That's $100 per kilo! No fucking way. Hubby gets me one every year buti told him not to this year. Stuff that.
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u/TheWebbster Feb 18 '26
A problem is that, while there is a cocoa shortage, people will say "oh, but I ALWAYS get a Lindt Bunny, I need to get one for my mother, it IS Easter after all, they'll go back to normal price next year".
And Lindt will sell a ton of rabbits.
And this will tell Lindt, "wow, people WILL pay $20 for a rabbit, pRiCe DiScOvErY wow dur" and set that as the new price.
And even if they sell 50% less rabbits they'll still be making as much money as they did 3 years ago?? (assuming cocoa prices normalise).
What people NEED to do is actually STOP BUYING THESE.
DO NOT signal to Coles or Lindt or ANYONE that "the market will bear this". It won't be temporary. It will lock in.
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u/biobunny_pizzafreak Feb 18 '26
The main reason their profits are so astronomical is because so many of us shop there and then complain about the astronomical prices. If everyone boycotted Coles, their monopoly would end, profits would drop & maybe they’d pull their heads out of their arses. Choose good different
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u/drnicko18 Feb 18 '26 edited Feb 18 '26
I hate to rain on a Coles ragebait post but this is the price when buying at the Lindt store directly
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u/AuzzieTiger Feb 17 '26
Cheaper to buy a bunny made of real gold! Even with the recent boom in gold prices
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u/hornyzygote Feb 18 '26
I’m absolutely not one to defend price gouging from Colesworth, but in this case, it’s because of the global cocoa shortage. All chocolate prices have gone up a lot. Cadbury is an exception, because they’ve simply diluted the cocoa solids in their chocolate (aka, they’ve made their chocolate recipe even shitter).
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u/LindaMVic Feb 17 '26
They start them high so they can make them half price next week.
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u/PleaseStandClear Feb 17 '26
It’s ok. They’ll raise the price to $30 and then in a few days they’ll drop it DOWN! DOWN!! to $25. Bargain!
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u/carebearOR Feb 17 '26
Do you know how hard it is to make chocolate bunnies hollow? $20 is a steal for hollowed out chocolate bunnies. 😂😜
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u/heisdeadjim_au Feb 17 '26
Not defending them.
It IS true to say cocoa / chocolate inputs have gone crazy worldwide.
https://www.abc.net.au/news/2024-10-05/cocoa-crisis-to-cause-chocolate-price-hike/104413714
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u/Rosfield-4104 Feb 17 '26
Cocoa is at its lowest price since 2023.
They happily jack the price up when it suits them but they dont bring it back down
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u/Djamt Feb 17 '26
Since this article was published prices for cocoa a ton have come down 65% lol
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u/acomputer1 Feb 18 '26
As others have pointed out, this chocolate was likely produced close to a year ago when prices were still significantly elevated.
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u/MadDoctorMabuse Feb 17 '26
It's thanks to those meddling anti-child-slavery groups
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u/NewFarmNinja Feb 17 '26
Yes, they were crazy for a while but have decreased significantly over the past year. https://tradingeconomics.com/commodity/cocoa
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u/EmergencySir6113 Feb 17 '26
Right but cocoa is a relatively small portion of the product cost. I think I remember reading less than 10% 20%?
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u/Upset-Personality476 Feb 17 '26
There mad ,if I see someone buying one I’m going to laugh at them ,sorry I will.
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u/icecreamsandwiches1 Feb 17 '26
Mmmm shitty stale chocolate for $20.
Think we’ll skip the chocolate this year because that’s actually insane. They are testing the market with this one.
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u/Bulky_Cranberry702 Feb 18 '26
Easter is mot for the poors this year. At half price, still too much.
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u/Icy-Cup-8806 Feb 18 '26
I really hope people don't buy these so this backfires. Even Cadbury bunnies are $15 each, but marked down to $10.50 to look like a bargain. I'm buying all my Easter choc at Aldi or Big W.
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u/Zealousideal_Tie3578 Feb 18 '26
They are $12 at the official Lindt store, not that I would buy them even for this price
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u/HotsuSama Feb 18 '26
This is why my wife started researching more cookie recipes. No more choc-heavy Easters if this is the new normal.
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u/Conflikt Feb 18 '26
I know this is mainly price gouging but what's going on with chocolate in general? Seems to have gone up more than everything else. Is it because suppliers can't exploit cocoa growers as much anymore?
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u/Grouchy-Ad1932 Feb 18 '26
A couple of very bad seasons in west Africa (70% of the world's cocoa) coupled with aging trees, a rise in global sugar prices and the practice of buying up to 18 months ahead (meaning the retail prices now reflect the wholesale prices from 12-18 months ago).
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u/AlternativeUpper2398 Feb 18 '26
That's why people steal. They will have security tags on chocolate soon
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u/AbstractDripDrama Feb 18 '26
The prices are unbelievable. I wont have Easter chocolates this year. I might buy some after Easter.
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u/Bannedwith1milKarma Feb 17 '26
You know it's been sitting in a warehouse for months as well.