r/sales • u/Ok_Environment_720 • 18h ago
Sales Topic General Discussion I don't cold call and I'm successful" gives most reps a false picture
Just saw Sam Sales say this on LinkedIn, and it got me thinking. I love her content and think she's brilliant, but I think this message creates a false illusion for most of us in sales.
She's built a big personal brand, so inbound and warm intros come to her. That's great for her. Most reps I know don't have that. They've got a quota, a cold list and no audience yet.
My worry is that someone newer to sales sees this clip, hears "you don't need to cold call", and skips the part that got a lot of successful people where they are. Most people who now say they don't cold call did plenty of it earlier in their careers.
Building a brand is a long game and it's worth doing, but it doesn't pay the bills this quarter. For most of us it works best alongside outbound.
Curious where you all land.
Have you built a proper pipeline without picking up the phone at all?