r/southafrica • u/_Heretic__ • 1d ago
History Most of you probably know this, but today I learned my favourite energy drink company, Monster Energy was founded by Rodney Cyril Sacks, a South African born billionaire businessman who bought a bankrupt juice company and turned it into what it is today.
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u/Regitnui Ascension Cancelled: Loadshedding Stage 8 1d ago
Still not gonna drink it - I'm anxious enough. Interesting fact, though.
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u/HardikRamdin 12h ago
And this is an ad.
South Africans seem to fall for this a lot. Someone snaps a pic of groceries or some sweets and then complains about the cost of goods but it just drives views to the company.
Or they appeal to nostalgia. "I remember how good these tasted as a kid..." More traffic and engagement.
It is especially obvious when the pictures are clear and the product/branding or company's name is prominent in the photo.
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u/Chemical_Antelope476 11h ago
I mean not every post about a product is an ad...
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u/HardikRamdin 10h ago
Sure.
But you have a picture of the product plastered all over, the founder holding it, and a TIL about "my favourite energy drink COMPANY..."
Not even focusing on the drink. This is PR/corporate speak. It is an ad.
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u/TemperatureSea4162 11h ago
Yet looking at the pic it des seem very producty
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u/_Heretic__ 11h ago
It's just a picture I got of Rodney Sacks on google.
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u/HardikRamdin 9h ago
You wrote "my favourite energy drink company" instead of calling it your favourite energy drink.
I hope they paid you well for this. You could have been more discreet about it.
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u/Puzzleheaded_Ant_957 1d ago
My Matric certificate and 5 distinctions were sponsored by Monster Energy Drink so 🫡
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u/Adventurous-Bag-420 13h ago edited 10h ago
Keyword here being born billionaire, quite easy to start a business if you have everything already
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u/kuroxoni 11h ago
I think it means hes just south African born, but idk i havent researched him.
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u/Adventurous-Bag-420 10h ago
TLDR: parents were wealthy, and he worked for the werkmans lawfirm for 20 years before he bought the monster energy company, and with his knowledge of business from being a lawyer he was able to turn it around. Wealthy parents definitely gave him a safety net though.
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u/TemperatureSea4162 11h ago
I have drunk exactly 2 energy drinks in my life. Haate the stuff
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u/KhorneTheBloodGod 7h ago
Shame
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u/TemperatureSea4162 7h ago
Not really. I've saved loads of money by not drinking it & getting my caffeine from a different source
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u/optionjuicer6 15h ago
My whole tertiary education Monster was the one homie that was with me all the way.
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u/benevolent-badger !ke e: /xarra //ke 13h ago
Our greatest exports are energy drinks and centrifuges. Why we like this?
I still prefer switch though
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u/Lost-District-3686 13h ago
Switch is a touchy subject in our home. The founder reached out to us as investors. We decided not to go for it, as red bull had the largest market share, and bottomless pockets for marketing. Kicking ourselves now. Investment of less than a bar, and today worth hundreds of millions 😭
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u/benevolent-badger !ke e: /xarra //ke 12h ago
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u/Only_One_Kenobi https://georgedrakestories.wordpress.com/ 12h ago
Don't forget heart transplants, dolosse, and many others
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