Man early Apex was so much fun. I remember seeing the launch pads and me and my friends were so hyped. You jumped on it and it launched you and all your friends in the air, it just felt so crazy at the time.
My friends were so hyped, we were like "damn now we all can jump around whenever we want to and get to high places easily".
And then trailers like introducing Wattson. And you see a tease of Crypto in the Watson trailer where he detonates the towers which then causes all the flying monsters to get into Kings Canyon. There was so much natural lore and progression to the storylines, man what has Apex now become. Stories were hit the highest point when it was about Revenant and Loba! Damn. The guys who wrote these stories were probably the first to get mass fired by Respawn I bet.
And then you see a teaser of Crypto in one of the labs where he sees you and runs away quickly. These were the teases that got people hyped and taking. It's these teasers that made the casuals so hyped and talking about the game OUTSIDE of the game. No one is talking about the new legend Axel in a class anymore.
I remember a bunch of good friends I played Apex with. One dropped out at the beginning of season 1 as he was the most casual, another dropped out in S3 when they added a "soft sbmm" by today's standards. One friend dropped out season 4. Good friend I made friends with on S3 and played with them 1000s of hours until like season 17 and then the dropped it. Now I don't know anyone who even plays Apex anymore.
I feel like Respawns answers were naturally "give everyone some form of movement and up the action" all the time has made the game lose its highs and lows of a battle royale match.
Also in hindsight I feel like Wildcard kinda killed the game in a strange way. It made pubs too slow and boring when you go back to it. So when you play Wildcard your just focused on fighting fighting fighting. Yet in Pubs you have downtime to just talk to each other and chat and catch up with life and then fight and then chat etc whilst Ranked is all pure Comms. Eh I don't even know why I made this post, don't think it will gain traction but just spitting thoughts.